F A R A K - The Story of 'Difference'
Rishabh Kumar @ 2019-11-02 10:15:14 +0530If the saying- you are what you wear is true then hereâs the difference FARAK makes to what your style says about you.
Since youâre here let us tell you our side of the story with FARAK. Hoping to hear some stories in your life which were inspired by FARAK.
FARAK is a term that symbolizes DIFFERENCE when compared to or created, in something new.
The idea took inspiration while we started creating our legacy with various products.
 Each one of them symbolizes uniqueness, making it special and different from the rest.
And thatâs how FARAK came into existence.
We aim at creating a unique and different identity here with FARAK.Â
I come from a small village in India and have resided there for the first ten years of my life. After which I moved to U.A.E and was brought up there for the remaining parts. Since then I've been fascinated by the diversity seen across the people living there, and the love they hold for the art and culture of India. Not just in UAE but I observed the love and fondness, people all around the world have for the art, culture, heritage, traditions, monuments and the various variety of people that make INDIA.  Â
This process has further paved the way for our brandâs culture, where we aim at bringing the two worlds together, the Indian and the Western world, blending the two cultures with their art and culture to create something aesthetically beautiful and pleasing. This became the root of FARAK- a brand where âyour culture is our prideâ and thus we made âyour culture, our brandâ.
Our designs take inspiration from the Indian architecture, monuments, art, culture and the history of India. This ranges from the Rajput art and style that is so lavishly portrayed on the forts and palaces of Rajasthan to the Mughal art and style that is reminisced with monuments like Taj Mahal- this inspires us with their grandeur and fascination of the story behind it, making it so unique and admirable.
Our designers infuse the Western and the Indian culture and bring together our uniquely designed pieces. That makes us different from the rest. Our vision is to encourage awareness about our culture and portray its richness and create something extraordinary that brings value to your style as well as your life. This is what we aim to create with FARAK. And thatâs where all the FARAK lies.
Welcome to our blog!
Since youâre here let us tell you our side of the story with FARAK. Hoping to hear some stories in your life which were inspired by FARAK.
FARAK is a term that symbolizes DIFFERENCE when compared to or created, in something new.
The idea took inspiration while we started creating our legacy with various products.
 Each one of them symbolizes uniqueness, making it special and different from the rest.
And thatâs how FARAK came into existence.
We aim at creating a unique and different identity here with FARAK.Â
The story...
I come from a small village in India and have resided there for the first ten years of my life. After which I moved to U.A.E and was brought up there for the remaining parts. Since then I've been fascinated by the diversity seen across the people living there, and the love they hold for the art and culture of India. Not just in UAE but I observed the love and fondness, people all around the world have for the art, culture, heritage, traditions, monuments and the various variety of people that make INDIA.  Â
This process has further paved the way for our brandâs culture, where we aim at bringing the two worlds together, the Indian and the Western world, blending the two cultures with their art and culture to create something aesthetically beautiful and pleasing. This became the root of FARAK- a brand where âyour culture is our prideâ and thus we made âyour culture, our brandâ.
Our designs take inspiration from the Indian architecture, monuments, art, culture and the history of India. This ranges from the Rajput art and style that is so lavishly portrayed on the forts and palaces of Rajasthan to the Mughal art and style that is reminisced with monuments like Taj Mahal- this inspires us with their grandeur and fascination of the story behind it, making it so unique and admirable.
What makes FARAK, âFARAKâ?
Our designers infuse the Western and the Indian culture and bring together our uniquely designed pieces. That makes us different from the rest. Our vision is to encourage awareness about our culture and portray its richness and create something extraordinary that brings value to your style as well as your life. This is what we aim to create with FARAK. And thatâs where all the FARAK lies.
1 comments
This the best startup .and the prints are amazingâ€ïž