" Set out to transform our perception of the Indian streetwear scene, Jaipur-based brand Farak masterfully introduces exquisite talent, opulent south Asian culture and Indian artisanship into the modern streetwear genre "
" Farak, a Jaipur-based streetwear brand unveils a new collection that pays homage to local craftsmen and artisans "
"Farak’s storytelling delves into the local lore that every state has to offer. Kumar partners with fourth to eighth-generation artisans who are National Award winners, ensuring that every piece is handwoven and handmade "
" Each piece of clothing by Farak is the perfect cocktail of traditional craftsmanship blending seamlessly with contemporary fashion. This premium streetwear brand seeks to redefine Indian artisanship and its impact on our culture "
Scroll through Farak’s Instagram and the coalescence of Indian craft and street silhouettes is instantly apparent. The audacious prints and distressed textures of the brand’s offerings extend to everything from boxy tees and classic hoodies to unstructured suits and co-ords.
" Celebrating and honouring the journey of an artisan, Farak is a premium streetwear brand that seeks to diversify and redefine Indian artisanship and its culture. Their unique products play with print, colour and hues from the traditional designs while giving them a contemporary spin "
DIVE INTO OUR
Shop the look
OUR MOST LOVED
This Jacket holds a special place in Farak's collection, embodying the art of storytelling inspired by the poignant lines, "taj duniya ne dekha hai, Mumtaz ne nhi".
We stand as a pioneer of recontextualization in the realm of urban wear, centered around South Asian heritage and craftsmanship. Rooted in the Urdu word for "Difference," we aim to infuse traditional elements of fashion with a contemporary twist, redefining the landscape of streetwear. At Farak, each garment is a canvas woven with the vibrant threads of South Asian culture, narrating tales of craftsmanship and cultural legacyKNOW MORE
In 2021, Farak made its debut with a distinct mission: to breathe freshness into Indian craftsmanship and share its beauty, richness and exclusivity globally. A key point we aim to make as a brand is to promote sublime talent and extravagant south Asian culture and Indian artisanship into the contemporary streetwear genre in a pioneering way.KNOW MORE
Across the rich history of Farak, craftsmanship stands as the cornerstone for expressing character, origin, and intent. Our commitment revolves around crafting novel and inventive designs that span a spectrum of distinct practices, seamlessly blending time-honored handcraft traditions with cutting-edge technologies.KNOW MORE