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ABOUT

F A R A K

In 2021, Farak made its debut with a distinct mission: to breathe freshness into Indian craftsmanship and share its beauty, richness and exclusivity globally. A key point we aim to make as a brand is to promote sublime talent and extravagant south Asian culture and Indian artisanship into the contemporary streetwear genre in a pioneering way.

HISTORY

In the vibrant dawn of 2021, Farak emerged with a resounding mission: to ignite a revolution in Indian craftsmanship and unveil its magnificence, opulence, and unparalleled allure to the world. At our core beats the fervent desire to champion sublime talent and lavish South Asian culture, infusing the very essence of Indian artisanship into the pulsating heart of contemporary streetwear. We stand as pioneers, blazing trails and weaving dreams, as we embark on a journey to redefine the boundaries of beauty and excellence.

CRAFTSMANSHIP

At Farak, we are dedicated to redefining heritage craft as a cherished Indian cultural legacy. This craft embodies the rich accumulation of knowledge and skills passed down through generations. Farak holds great admiration for extremely skilled artisans who specialize in age-old methods like hand weaving, hand embroidery, hand dyeing, and block printing. By doing this, we strive not only to honor these traditions but also to ensure their continuity, transcending through each passing generation.

BRAND COVERAGE:

What Makes FARAK, F A R A K ?

  • Farak stands out for its unique blend of values that define our identity. We prioritize slow fashion and sustainable practices, ensuring each piece reflects our commitment to minimizing environmental impact and promoting longevity. Sustainability isn't just a goal; it's the core of everything we do.
  • Local artisans are at the heart of Farak. Through our platform, we empower these skilled individuals, providing them with a space to showcase their craftsmanship while preserving their cultural heritage. Fair compensation and recognition are
    fundamental to our partnerships, ensuring mutual respect and support.
  • Traditional meets contemporary at Farak. Our garments seamlessly integrate heritage techniques with modern aesthetics, resulting in timeless yet innovative pieces. Each garment we create tells a story, bridging the gap between the past and the present.
  • Farak isn't just about clothing; it's about community. We bring together like-minded individuals who share our values, creating a global network of conscious consumers. By joining us, individuals not only support ethical fashion but also become part of a movement towards a more sustainable and connected world.
  • Farak's essence lies in our unwavering dedication to sustainability, our commitment to empowering artisans, our fusion of tradition and modernity, and our vision of creating a global community united by ethical fashion and cultural heritage.