ABOUT
F A R A K
In 2021, Farak made its debut with a distinct mission: to breathe freshness into Indian craftsmanship and share its beauty, richness and exclusivity globally. A key point we aim to make as a brand is to promote sublime talent and extravagant south Asian culture and Indian artisanship into the contemporary streetwear genre in a pioneering way.
HISTORY
In the vibrant dawn of 2021, Farak emerged with a resounding mission: to ignite a revolution in Indian craftsmanship and unveil its magnificence, opulence, and unparalleled allure to the world. At our core beats the fervent desire to champion sublime talent and lavish South Asian culture, infusing the very essence of Indian artisanship into the pulsating heart of contemporary streetwear. We stand as pioneers, blazing trails and weaving dreams, as we embark on a journey to redefine the boundaries of beauty and excellence.
CRAFTSMANSHIP
At Farak, we are dedicated to redefining heritage craft as a cherished Indian cultural legacy. This craft embodies the rich accumulation of
knowledge and skills passed down through generations. Farak holds great admiration for extremely skilled artisans who specialize in age-old methods like hand weaving, hand embroidery, hand dyeing, and block printing. By doing this, we strive not only to honor these traditions but also to ensure their continuity, transcending through each passing generation.
FARAK WITHIN
THE H I S T O R Y
AAGMAN
The unveiling of Aagman marked our initial step in introducing the unique concept and vision behind Farak to the world. This launch set the foundation for our journey in redefining traditional Indian artistry on an international scale.
DWITIYA
Our second collection, Dwitya, witnessed the incorporation of Sanganeri block-printing, a meaningful stride toward embracing sustainability and aligning with the principles of slow fashion. This marked our commitment to thoughtful practices and environmental consciousness, signaling a transformative phase in our approach to design and story telling
VIROH
With the launch of our collection, Viroh, we ventured into collaborations with skilled handloom weavers, representing a legacy of craftsmanship passed down through generations, marked a significant chapter in the journey of Farak. Viroh emerged as our most celebrated collection to date, marked by a special dedication to the vibrant city of Jaipur
KARAMKAAR
Our meticulously crafted collection, Karamkaar, gracefully unfolded. The essence behind Karamkaar lies in portraying the profound idea of how an individual's actions, or "Karm," subtly transform them into a "Karamkaar." This collection delicately delves into the inherent humanity and grounded spirit of each artisan, encapsulating the essence of Farak and its visionary ideals. To bring this concept to life, we collaborated with the Chippa Community in the Bagru region of Rajasthan, marking yet another significant stride in Farak's commitment to harmonizing Indian craftsmanship with international standards
In Farak, we create stories-Stories of exclusive South Asian history, artists, and rich ancient artistic masteries. Our designs are fresh, captivating, and silhouettes tailored using rare ancient Indian techniques. With our creations, we wish to jog people's memories with beloved historical tales and create a
nostalgic feel.
is to revitalize age-old traditional techniques and intertwine sustainability with our endeavors while uplifting the livelihoods of Indian artisans on a global scale ensuring prosperity of the artisans and the brand
is to weave the narratives of Indian culture and showcase artisanal luxury on a global stage, empowering our artisans and celebrating their craftsmanship worldwide.
OUR
MILESTONES
Farak has achieved several significant milestones in its journey towards promoting cultural heritage and sustainable fashion practices. One notable achievement is our collaboration with esteemed generational artisans, which includes individuals honored with national and Padma Shree awardees. These partnerships not only recognize their exceptional skills but also serve as a testament to our commitment to preserving traditional craftsmanship.
In addition, Farak has formed a strategic partnership with the Chippa community from the Bagru region, renowned for their expertise in block printing. Through this collaboration, we have integrated mud resist techniques into our block printing processes, adding depth and intricacy to our designs while supporting local artisans and their age-old traditions.
Furthermore, we are deeply committed to women's empowerment, exemplified by our partnerships with rural women artisans. By providing these women with opportunities to showcase their talents and contribute to our collections, we aim to foster economic independence and social empowerment within their communities.
Another milestone for Farak is the incorporation of Sanganeri block printing techniques into our garments. This traditional printing method adds a unique flair to our designs, paying homage to the rich heritage of Indian textile craftsmanship
Our partnership with artisans from Ajrakhpur for Ajrakh block printing holds a special significance as it forms the core of Farak's identity. The intricate patterns and vibrant colors of Ajrakh printing are synonymous with our brand, reflecting our deep-rooted commitment to promoting cultural heritage in every garment we produce. Together, these milestones represent Farak's dedication to bridging the gap between traditional and contemporary fashion while empowering local artisans and preserving India's rich cultural legacy
DIVE INTO
THE C R A F T S
At Farak, we revere the ancient art of hand block printing, a tradition that transcends through the pieces we create. Dating back to the 12th century, this exclusive process is a testament to history's rich tapestry. Passed down through generations, it demands artistry, skill, and unwavering patience. Each print begins as a hand-drawn design, exclusively carved onto wooden blocks. The precision of this craft, honed through years of apprenticeship, is evident in every element of the design, each requiring its own block. As colors are stamped onto the fabric, the process unfolds slowly, reflecting the dedication of the artisans involved. The rhythmic ‘knocking’ of the block hitting wood plays as a harmonious reminder of their tireless work. Farak proudly collaborates with these artisans, blending traditional techniques with contemporary traditonal patterns inspired by art and nature. Our mission is to revive and promote this heritage craft, ensuring its timeless beauty is cherished worldwide.
Browsing through the pages of history, looms have played a pivotal role in the cultural and economic evolution of societies worldwide for over 1000 years. Hand-weaving is a precise manual technique where the motion of the handloom is operated by skilled human hands without the use of electricity. It's not merely about interlacing yarns in a repetitive style to create fabric; it's a labor-intensive process that can take a weaver anywhere from 8 to 10 days, or even several months, to weave a 5-meter cloth. Precision is paramount, especially when incorporating designs with dyed yarns. The intersection of the warp and weft threads requires careful attention to detail to achieve the desired design. Farak is deeply committed to transforming handspun and handwoven fabrics into a canvas for artistic expression, aiming to narrate India's rich history and potential through textiles.
Handmade" at Farak represents a profound commitment to the intricate artistry that goes into crafting each garment. It transcends the mere use of handspun or handwoven fabric, or the application of hand embroidery or block printing on digitally printed fabric. It embodies a fine process where every detail is carefully considered. Considerable time and thought are invested in selecting the appropriate handwoven/handspun fabric that will facilitate further hand embroidery, block printing, or appliqué within a specified timeframe. Farak's dedication to "handmade" extends beyond individual techniques. It involves collaborating with artisans from diverse backgrounds and regions, each bringing their unique skills and traditions to the craft. It also entails sourcing materials from select vendors who share our commitment to quality and sustainability. Ultimately, Farak's approach to "handmade" is about creating garments that are more than just clothing. They are wearable works of art, each telling a story of collaboration, skill, and passion for preserving traditional crafts on a global scale.
What Makes FARAK, F A R A K ?
- Farak stands out for its unique blend of values that define our identity. We prioritize slow fashion and sustainable practices, ensuring each piece reflects our commitment to minimizing environmental impact and promoting longevity. Sustainability isn't just a goal; it's the core of everything we do.
- Local artisans are at the heart of Farak. Through our platform, we empower these skilled individuals, providing them with a space to showcase their craftsmanship while preserving their cultural heritage. Fair compensation and recognition are
fundamental to our partnerships, ensuring mutual respect and support. - Traditional meets contemporary at Farak. Our garments seamlessly integrate heritage techniques with modern aesthetics, resulting in timeless yet innovative pieces. Each garment we create tells a story, bridging the gap between the past and the present.
- Farak isn't just about clothing; it's about community. We bring together like-minded individuals who share our values, creating a global network of conscious consumers. By joining us, individuals not only support ethical fashion but also become part of a movement towards a more sustainable and connected world.
- Farak's essence lies in our unwavering dedication to sustainability, our commitment to empowering artisans, our fusion of tradition and modernity, and our vision of creating a global community united by ethical fashion and cultural heritage.
DIRECTOR'S NOTE
FEATURED IN:
