founders note
When we started Farak, it wasn’t just about fashion — it was about breaking away from the usual. I wanted to create a brand that speaks to those who dare to be different, who find beauty in being real, raw, and unapologetically themselves.
Farak was born from the idea that style should be effortless, expressive, and accessible. Every drop we release is inspired by culture, conversations, and the people around us. It’s not about chasing trends — it’s about setting your own.
This is more than just clothing. It’s a movement.
Thank you for being part of it.
— Akhtar Khan, Founder
About Farak
In 2021, Farak made its debut with a distinct mission: to breathe freshness into Indian craftsmanship and share its beauty, richness and exclusivity globally. A key point we aim to make as a brand is to promote sublime talent and extravagant south Asian culture and Indian artisanship into the contemporary streetwear genre in a pioneering way.
Craft That Speaks for Itself
Celebrate the beauty of handwoven fabrics, handmade details, and heritage block prints.
Handmade
Each Farak piece is crafted by skilled hands — not machines. From detailed stitching to finishing touches, our artisans pour time, care, and soul into every garment. It's more than fashion; it’s a human connection woven into every seam.
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handwoven
Our fabrics are handloomed by master weavers using age-old techniques passed down through generations. Each thread is placed with care, resulting in textures that breathe, move, and carry the soul of heritage craft.
blockprint
Every print is made using hand-carved wooden blocks, pressed with precision and purpose. Slight variations aren’t flaws — they’re proof of the artisan’s hand and the story behind each pattern.
As seen in
What we wear should tell a story — not just of style, but of soul.